Winter in Matsumoto is a season when the air becomes crystal clear, revealing the surrounding mountains in their most breathtaking form.
Snow blankets the townscape, hot spring areas, and natural scenery, creating countless moments that make you want to press the shutter again and again.

In this feature, we carefully select spots around Matsumoto City where you can truly feel the essence of Nagano’s mountains and capture winter-only, unforgettable photos.
From Instagram-worthy views to scenery that stays with you long after your journey ends, why not go in search of Matsumoto’s most moving winter landscapes?

• The symbol of Matsumoto City: National Treasure Matsumoto Castle
• Norikura Highland at the foot of the majestic Mount Norikura
• Jōyama Park Observatory with panoramic views of Matsumoto City and the Alps
• Shirahone Onsen, a hidden hot spring surrounded by snow

The Symbol of Matsumoto

The Symbol of Matsumoto City – National Treasure Matsumoto Castle

Snow resting on the castle’s black keep, combined with the pure white peaks of the Northern Alps in the background, creates a scene reminiscent of a traditional ink painting.
During winter, the Ice Sculpture Festival is held, where illuminated ice carvings and the castle appear together in a stunning display.

The castle takes on a magical, dreamlike atmosphere at night—completely different from the daytime—and is guaranteed to make your photos stand out.
 

Highlights

• Highly photogenic and perfect for social media

• A quintessential Nagano winter landscape

• Enchanting nighttime scenery

• Within walking distance from Matsumoto Station
  
  📸 A winter-only beauty defined by the striking contrast of black and white

Norikura Highland at the Foot of Mount Norikura

Norikura Highland at the Foot of the Majestic Mount Norikura

Just a short trip from central Matsumoto brings you to Norikura Highland, home to some of the region’s most spectacular winter scenery.
In winter, the area transforms into a world of snowfields perfect for snowshoeing and dramatic frozen waterfalls known as icefalls.

The icefalls at Zengoro Falls and Sanbondaki Falls are especially impressive. With crystal-clear blue ice, pure white snow, and the profound silence of the mountains, this spot allows you to experience the very essence of winter in Nagano’s mountains.
 

Highlights

• Powerful winter-only icefalls such as Zengoro Falls and Sanbondaki Falls

• A non-everyday experience walking across vast snowy fields

• High-quality snow creating a true silver-white landscape

• Majestic mountain scenery that looks stunning in photos and on social media
  
  📸 Dramatic natural beauty shaped by snowfields and frozen waterfalls

Jōyama Park Observatory with Panoramic Views of

Jōyama Park Observatory – Panoramic Views of Matsumoto City and the Northern Alps

Jōyama  Park Observatory is an exceptional viewpoint where you can take in both Matsumoto City and the Northern Alps at once.
On clear winter days, sunlight reflects off the snow-covered mountains, making conditions ideal for photography.

The view in the late afternoon is particularly recommended, as the Alps glow in warm sunset colors while the city lights begin to sparkle—creating a dramatic winter scene unique to this season.
 

Highlights

• Capture Matsumoto City and the snow-covered Alps in one frame

• Easy access from central Matsumoto

• Especially beautiful from sunset through nighttime

• Elevated viewpoint with expansive, far-reaching views
  
  📸 A breathtaking panorama overlooking both the city and the Alpine mountains

Shirahone Onsen – A Hidden Hot Spring Surrounded b

Shirahone Onsen – A Hidden Hot Spring Wrapped in Snow

Nestled deep in the mountains, Shirahone Onsen is a secluded hot spring area enveloped in snow, offering a serene and atmospheric winter escape.
The snow-covered townscape and rising steam from the baths create picturesque scenes wherever you look.

Stopping by during your travels allows you to warm up in the hot springs while slowly savoring the charm of winter in the mountains.
Snow-viewing open-air baths are especially popular with international visitors, offering a uniquely Japanese winter experience.

This is not only a place for beautiful photos, but also a destination that leaves lasting memories of your journey.
 

Highlights

• A classic Japanese winter scene: hot spring town × snowy landscape

• A peaceful atmosphere unique to a hidden onsen

• Experience Japanese winter culture in a snow-viewing open-air bath

• Beautiful nearby views of valleys and bridges
  
  📸 The quiet charm of a hidden hot spring nestled in snowy mountains